This won't make me popular, but it's something you need to hear: Buy-and-hold investing is a fallacy.
Now before you send me angry emails, hear me out.
Yes, I know that in my premium newsletter, Top Stock Advisor, I talk about "Forever Stocks" -- stocks that we can buy today and hold onto for the long haul. Companies that have such strong competitive advantages they will reward us for generations.
When I'm looking for a company to invest in, I'm not looking for some fly-by-night firm hoping that it becomes the next Google. Hope is not a good strategy and investing in the stock market is not a get-rich-quick scheme.
I'm looking for a company that I can partner with. In return for my equity stake in this partnership, I expect to be rewarded for putting my hard-earned money on the line.
And so should you.
Think of it this way: If you started a business venture with a friend or relative and that business was losing money hand over fist, would you continue pouring your savings into it? At some point, you need to cut your losses and move on.
Investing in the stock market is no different.
But most folks who believe they are buy-and-hold investors end up being "buy and fold" investors. Or they continue to hold onto a losing position for years just hoping the stock gets back to their entry price so they can break even.
The truth is nobody knows what the future holds. Every company goes through ups and downs, and during those down cycles, we don't know how long it will be until the firm turns it around -- or even if it will turn things around.
Just ask anyone who invested in Intel (Nasdaq: INTC) back in 1999. They probably believed they could buy this "safe," solid blue chip and hold it for years. Surely they would be rewarded.
Yet, after more than a decade you can see how well the "buy and hold" strategy performed:
That's a long time to be invested in a company that went nowhere. More important, that's a lot of time that you've lost... We can make up a 15%, 20% or 30% loss, but we can't make up for the time we've lost.
This is why instead of using the "buy and hold" strategy as a blueprint for investing, you should instead consider these guidelines:
1. Have an exit strategy in place.
Whether it's a hard-stop loss or a trailing-stop loss you need to know your "pain" point. This helps minimize your losses and takes the guesswork and emotion out of investing.
2. Understand and use position sizes.
Most folks are familiar with the saying, "Don't put all your eggs in one basket." This mantra very much applies to investing. No one stock should make up a large portion of your portfolio. The general rule of thumb is a position size of between 2% and 5% for any single holding.
In my Top Stock Advisor portfolio, I use a position size of roughly 4%. That way, if a stock takes major hit, it's not as detrimental to my entire portfolio. For example, in a rare case of simply getting it wrong, we closed out a position on AutoZone (NYSE: AZO). We booked a loss of roughly 30%. Yes, that kind of loss hurts, but because I followed this guideline, I only lost about 1.8% of my total portfolio. That's much easier to stomach than putting all my eggs into that stock.
3. Keep your emotions out of the market.
This is probably the toughest one to follow, and thus, the most important. Emotions have no place in investing, which is why it's important to follow rule No. 1 (exit strategy). I would say that emotion is the single biggest reason why average investors don't even come close to beating the market.
Investing is not a competition. There are no prizes for winning, no gold medal or blue ribbon. But there are severe penalties if you lose.
That's why the goal of my Top Stock Advisor service isn't simply to provide you a plethora of stock picks, but to help you become a better investor and assemble a portfolio that can assist you in building your wealth for generations. In order to do that, yes, we need winning picks. But we also need to follow guidelines, as opposed to limiting ourselves to a single investment strategy.
It's also why you should check out my latest report, which talks about how a group of wealthy elite investors in Florida discovered something they all had in common... You see, they discovered that a huge chunk of their wealth was built on a group of only seven stocks -- what I call The 7 Best Stocks To Hold Forever. These are exactly the kinds of stocks that -- when combined with the rational steps I mentioned above -- build real, lasting, long-term wealth. If you'd like to learn more about these stocks, simply go here.
This article originally appeared on StreetAuthority.